Retail, Sales & Marketing

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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Salary Breakdown

Advertising and Promotions Managers

Average

$91,720

ANNUAL

$44.10

HOURLY

Entry Level

$47,440

ANNUAL

$22.81

HOURLY

Mid Level

$95,140

ANNUAL

$45.74

HOURLY

Expert Level

$131,100

ANNUAL

$63.03

HOURLY

Projected Jobs

Advertising and Promotions Managers

140

Projected job openings through 2030

Sample Career Roadmap

Advertising and Promotions Managers

Supporting Programs

Advertising and Promotions Managers

Sort by:

A.S. in Public Relations and Communication
Vincennes University
 Associates Degree    In Person
  View Program
B.A. in Business/Marketing
Franklin College
 Bachelors Degree    In Person
  View Program
B.A. in Communication - Public Relations
University of Saint Francis-Fort Wayne
 Bachelors Degree    In Person
  View Program
B.A. in Consumer Communication and Marketing
Hanover College
 Bachelors Degree    In Person
  View Program
B.A. in Marketing
Anderson University
 Bachelors Degree    In Person
  View Program
B.A. in Marketing
Goshen College
 Bachelors Degree    In Person
  View Program

Top Expected Tasks

Advertising and Promotions Managers

01

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

02

Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

03

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

04

Coordinate with the media to disseminate advertising.

05

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

06

Plan and execute advertising policies and strategies for organizations.

07

Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

08

Manage sales team, including setting goals, providing incentives, and evaluating employee performance.

09

Prepare and negotiate advertising and sales contracts.

10

Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Knowledge, Skills & Abilities

Advertising and Promotions Managers

Common knowledge, skills & abilities needed to get a foot in the door.

KNOWLEDGE

Sales and Marketing

KNOWLEDGE

English Language

KNOWLEDGE

Communications and Media

KNOWLEDGE

Customer and Personal Service

KNOWLEDGE

Administration and Management

SKILL

Active Listening

SKILL

Critical Thinking

SKILL

Social Perceptiveness

SKILL

Speaking

SKILL

Judgment and Decision Making

ABILITY

Oral Expression

ABILITY

Oral Comprehension

ABILITY

Speech Clarity

ABILITY

Written Comprehension

ABILITY

Deductive Reasoning

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Retail, Sales & Marketing

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About This Career Path

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Environment

About 31 percent of advertising and promotions managers worked for advertising agencies in 2014. About 17 percent of marketing managers worked in the management of companies and enterprises industry.

Also Known As

  • Account executive
  • Account supervisor
  • Advertising coordinator
  • Advertising manager
  • Business development director
  • Campaign coordinator
  • Classified advertising manager
  • Commercial marketing specialist
  • Digital-social marketing
  • Marketing account executive
  • Marketing director
  • Marketing and promotions manager
  • Retail advertising sales manager
  • Account manager
  • Advertising account executive
  • Advertising director
  • Advertising sales manager
  • Business development manager
  • Channel manager
  • Commercial lines manager
  • Digital marketing manager
  • Market development manager
  • Marketing coordinator
  • Marketing manager
  • Promotions director
  • Vice president of marketing
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