Search Marketing Strategists

01

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

02

Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.

03

Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

04

Participate in the development or implementation of online marketing strategy.

05

Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

06

Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

07

Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.

08

Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

09

Create content strategies for digital media.

10

Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.