Salary Breakdown
Search Marketing Strategists
Average
$62,520
ANNUAL
$30.06
HOURLY
Entry Level
$30,100
ANNUAL
$14.47
HOURLY
Mid Level
$58,090
ANNUAL
$27.93
HOURLY
Expert Level
$103,230
ANNUAL
$49.63
HOURLY
Projected Jobs
Search Marketing Strategists
13,540
Projected job openings through 2030
Sample Career Roadmap
Search Marketing Strategists
Supporting Programs
Search Marketing Strategists
No Results
Top Expected Tasks
Search Marketing Strategists
01
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
02
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
03
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
04
Participate in the development or implementation of online marketing strategy.
05
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
06
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
07
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
08
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
09
Create content strategies for digital media.
10
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Knowledge, Skills & Abilities
Search Marketing Strategists
Common knowledge, skills & abilities needed to get a foot in the door.
KNOWLEDGE
Sales and Marketing
KNOWLEDGE
Computers and Electronics
KNOWLEDGE
English Language
KNOWLEDGE
Communications and Media
KNOWLEDGE
Mathematics
SKILL
Complex Problem Solving
SKILL
Reading Comprehension
SKILL
Active Learning
SKILL
Active Listening
SKILL
Critical Thinking
ABILITY
Oral Comprehension
ABILITY
Oral Expression
ABILITY
Written Comprehension
ABILITY
Deductive Reasoning
ABILITY
Fluency of Ideas
Related Careers
Retail, Sales & Marketing
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